“People didn’t really know what [Dattch] meant,” HER founder Robyn Nexton told HuffPost Live’s Josh Zepps on Thursday. “So HER is kind of our chance to launch a new product, and it kind of represents the community that we’ve grown to become. Dattch stemmed from a word that was about dating, and the way the product has evolved is much more social in its nature.”
With the help of $1 million in funding from business leaders including Reddit co-founder Alexis Ohanian, the app changed its entire interface and added a section for local events in your area, amongst other developments.
But there’s still the issue of more men using dating apps than women, which Nexton says has to do with the tech industry’s male-dominated climate.
“A lot of these businesses and organizations are set up by men, and so it’s inherently a little bit better suited to the way men behave and targeted more to a male user,” she said, adding that recently there’s been “great surge” in the number of women leading these businesses.
Nexton calls her product “the largest community of women interested in women,” and she touts a simple selling point: “If you want to meet another woman, we are the platform that has been built for women.”
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Source: Huff Post