Giveaways meet three main objectives: to publicize different brands or accounts at the same time, grow the community quickly through anchor accounts and obtain a winner that motivates others to continue participating with your brand and the others involved. Sound like a good triple win ?

Avoid these 5 mistakes and achieve a super successful giveaway at the most generous time of year.

1. Do it alone

The idea of a giveaway is to look for collaborators who add value to the activity, it can be a brand that provides a gift of high monetary value or a brand with a large established community, the latter can serve as an anchor account. If you use an influencer with a good established community as an anchor account, the benefit for everyone will be spectacular.

2. Join with brands that do not make sense with yours or your target

Although it is important that you seek to join with other brands or accounts, you must be sure that they all have not only the same objective but the same target market, this means that their communities on social networks are similar in terms of gender, age and style of life. For example, if your brand is focused on clients with high purchasing power and over 30 years of age, you need to look for a brand that speaks to the same group of people and does so with messages similar to you.

3. Do not link it to a previous activity

Look for your giveaway to be linked to an activity that has previously collected an audience. How about a Facebook Live where you have captured an organic audience of thousands of viewers? It’s a good idea to start like this and drag this base of viewers into the activity with which you want to generate the most interaction. This way you make sure they get involved in both activities.

4. Give an incomplete award

And by this I do not mean that you give only part of the prize you promised (although that is bad enough too). It is important that, if you give a product as a prize, you accompany it with an experience and vice versa, if the prize you offer is an experience, you provide certain products that complement it. For example: if the prize is a couple of flights to Cancun, the winner is most likely to appreciate a discount at a hotel or the entire stay on your own. Another example would be that, if you are going to give a couple of tickets to the cinema, you accompany it with a card that allows them to buy things at the candy store; Remember that the more you solve the life of the winner, the greater the appreciation of your brand and the incentive to others to participate in the future.

5. Do a very complicated dynamic

Wouldn’t you love to win thousands of things, but without having to participate? No matter how simple the dynamics is and the prize is very good, we all lose interaction the more complicated the activity to be carried out to win. A golden tip: do not ask people to upload photos, nobody likes it, much less if they consider that the award is not worth it.

Giving giveaways can undoubtedly grow your audience quickly and increase interaction with your brand, but beware, if you do it the wrong way it can cost you many unfollows and even lack of credibility of your brand. Do not forget to establish very clear rules from the beginning and present a promotion notice to Profeco.

Business intelligence company MicroStrategy is now looking for ways to generate yields on its Bitcoin stash.

On the company’s investor day call with shareholders, CEO Michael Saylor said they could lend a portion of Bitcoin holdings to a “trustworthy counterparty.”

This would put the company into a kind of partnership with a bank or a big tech company. “You could think of that as putting a lien on it,” Saylor said.

“That could become a good source of income for us, or we could develop it with some kind of interesting applications.”

Saylor further said that the company could also “put a mortgage against it” to generate long-term debt under favorable circumstances.

For now, no formal steps have been taken on any of the potential options, Saylor noted during the virtual presentation.

Using cash flows from MicroStrategy’s main business and issued two convertible bonds and a secured bond, the company has amassed more than 122,500 Bitcoin worth over $5.7 billion at the current price of about $46,850.

AnTy has been involved in the crypto space full-time for over two years now. Before her blockchain beginnings, she worked with the NGO, Doctor Without Borders as a fundraiser and since then exploring, reading, and creating for different industry segments.

Bitcoin continues to trade under $47,000, not showing any strength yet.

While BTC is currency down 32% from its all-time high of $69,000, the cryptocurrency is near its ATH against the Turkish Lira.

As of writing, BTCTRY is currently around 780,000, climbing towards 797,000 ATH hit earlier this month. Against the Turkish Lira, Bitcoin is up 255% year-to-end.

Not just Bitcoin, the Turkish Lira has been plummeting against the USD as well. It crashed to a new all-time low against the USD a day after the central bank again lowered a key interest rate despite surging consumer prices, in line with President Recep Tayyip Erdogan’s economic policy.

“The destruction of the Turkish Lira value is jaw-dropping. This is why bitcoin was invented,” commented Barry Silber, CEO of Digital Currency Group, the parent company of Grayscale.

Potential Capital Outflow

As the Lira continued to fall, the central bank had to intervene, for the fifth time in recent weeks, by selling off more foreign currency in order to prop up the Lira. As the sharp decline triggered a market-wide circuit breaker, Turkey halted trades on all listed stocks. This resulted in the Borsa Istanbul 100 index to drop over 9%.

“The complete capitulation in Turkish equities today may represent a turning point in local sentiment,” said Nick Stadtmiller, director for emerging markets at Medley Advisors.

“Turkish stocks have surged despite a worsening macro backdrop. But now, Turks pulling their money from the stock market may represent an acceleration in the trend of local capital outflows from the country.”

TRY hit a new record low of 17.14 before it was able to recover some of its losses. Since the start of the year, Turkey’s fiat currency has lost 55% of its value against the dollar.

This week the central bank announced that it is raising the key rate by 1% to 14% even though inflation is running at 21%. Since September, the bank has reduced the rates by five percentage points.

In response, Lira is tanking, and a weakened lira is driving prices of fuel, everyday goods, and imports higher.

After TRY lost 37% of its value in the last 30-days, “What follows is a parade of horribles – capital controls, debt default, wage & price controls, & currency reset. By the time you realize you need Bitcoin is may be too late,” said Bitcoin proponent Michael Saylor, whose company MicroStrategy holds BTC on its balance sheet.

Potential Short Squeeze

Ever since the November high, Bitcoin and crypto have been struggling to be bullish after the Federal Reserve turned out to be a bit more hawkish than expected as besides doubling the pace of bond-buying tapering, the central bank is also projecting three rate hikes next year.

However, the market is still expecting a bull rally with froth taken out and funds likely to be done with structural sell flows as the year comes to an end, as per crypto trader Light.

Not just in the crypto market, but the weakness has also been seen in the equities market as JPMorgan’s head quant Marko Kolanovic noted in the recent report that over the past four weeks, small caps and value stocks corrected 30%, “entering a bear market.”

This sell-off, according to JPMorgan, is related to Fed and the new COVID-19 variant Omicron along with de-risking and shorting from equity and macro hedge funds.

Kolanovic noted that “there is aggressive shorting, likely in the hope of declines in retail equity position and cryptocurrency holdings.” But not just the markets but also retail investors have shown resilience, he added.

“One should note that large short positions likely need to be closed before (the seasonally strong) January, which is likely to see a small-cap, value and cyclical rally. And given that market liquidity is dwindling, the impact of closing shorts may be bigger than the impact of opening them, when liquidity conditions were better.”

AnTy has been involved in the crypto space full-time for over two years now. Before her blockchain beginnings, she worked with the NGO, Doctor Without Borders as a fundraiser and since then exploring, reading, and creating for different industry segments.

The Senate of Paraguay has passed a bill that will regulate the trading and mining of cryptocurrencies in the country.

Paraguayan Senator Fernando Silva Facetti, one of the three authors of the bill, confirmed this on Twitter, saying Paraguay’s Chamber of Deputies will discuss the bill next year.

After an “intense debate” that the Senate approved the bill that regulates the industry and commercialization of crypto assets, said Facetti.

In July, Paraguayan congressman Carlos Rejala presented a bill to regulate crypto ownership and registration of crypto mining operators.

Paraguay’s low cost of electricity is the main attraction for crypto mining companies. Besides being the lowest in the region at around $0.05 per kilowatt-hour, the South American country produces 100% of its energy via hydroelectric sources.

The bill states that Paraguay only consumes a third of the energy it produces, and regulating crypto mining activity could help them consume “thousands of megawatts” that they currently have in “surplus.”

With the new legislation, Facetti said, Paraguay aims to recognize crypto mining as an industry and establish the grounds to guarantee access to energy and requirements for the formalization of an expanding sector.

He further said, for crypto transactions, the National Securities Commission (NSC) will establish the registration requirements for intervening agents for negotiation, compensation, custody, and intermediation in the securities market.

The bill proposes a registry for any individual and the legal entity seeking to provide crypto trading and custody services.

According to the bill, the country’s Industry and Commerce Secretariat will supervise crypto mining along with the NSC, Anti-Money Laundering Office, and National Electricity Administration.

AnTy has been involved in the crypto space full-time for over two years now. Before her blockchain beginnings, she worked with the NGO, Doctor Without Borders as a fundraiser and since then exploring, reading, and creating for different industry segments.

No one can doubt that Mattel is one of the great toy brands in the world and that its products have been present in the childhoods of many adults who today consume products that appeal to nostalgia.

Mattel’s success dates back to 1959 when founder Ruth Handler introduced the world to the first model of what would become the best-selling doll in history : Barbie .

Since the 1960s, the company has implemented various campaigns that seek to maintain the interest of the ever-changing children’s market on the wrist. In this way, Barbie has had 135 professions, has modeled designs of the greatest artists in the world of fashion and has included sisters like Skipper and Stacie.

However, one of the most curious chapters of the doll, which has more than 100,000 registered collectors , occurred in the 90s when Baribe’s long-suffering boyfriend, Ken, was involved in a controversy that led him to be one of the best-selling models in the history of Mattel.

In 1993 the company presented the Earring Magic Barbie line that sought to show Barbie and her friends with a more avant-garde look with fashionable clothes and more stylized hairstyles.

Specifically, the Ken of this line had blonde highlights in his hair, a purple shirt with a lavender vest, an earring in his left ear and a golden circular earring. This detail would unleash popularity and controversy in different markets.

According to Matt Haig’s book Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time , Mattel had conducted a survey to see if girls believed Ken was modern enough to remain “Barbie’s boyfriend.” The results showed that the consumers loved Ken, but wanted him to be cooler .

It was then that Mattel had Ken redesigned based on the artists of the videos that the girls started on MTV with all that that entailed: tight pants, a Maya shirt and a leather vest.

Ken’s new image fell in love … but with an unplanned audience.

^{Image: eBay}

The Ken who became the standard bearer of the LGBT community

The Earring Magic Barbie line was released with the full support of Mattel’s marketing, but soon several parenting groups in America began to complain that this “coolest” Ken was actually a “stereotypical gay in disguise.”

The clothes, the design of the hair and especially the ring around the doll’s neck (which some compared to certain sex toys) led gay men of the 90s to buy the Earring Magic Ken model in record numbers. Some sources like Buzzfeed even claim that he is the best-selling Ken in the history of Mattel.

Today the Earring Magic Ken is a collector’s item that sells for high prices at online auctions on sites like eBay .

25 years away, it seems easy to laugh at Mattel’s mistake when designing this doll, but, as the How Stuff Works portal says, it must be remembered that at that time pop culture was flooded with stars like Prince and Right Said Fred .

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