It’s raining Parachains! Polkadot’s [DOT] first 5 projects go LIVE

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It's raining Parachains! Polkadot [DOT] launches its first 5 winning projects


Polkadot [DOT], a blockchain interoperability platform has announced the arrival of its five parachains into its network, marking a pivotal point in the interconnected blockchain technology domain as well as demonstrating its multi-chain capabilities. According to the press release, the name Parachain refers to a set of individual blockchains that runs in tandem with the ecosystem and is now finally released on the network after five years of meticulous research.

The first five to win the slot on the Polkaldot’s relay chain are Acala, Moonbeam, Astar, Parallel Finance, and Clover, which would continue to be under a lease up to 96 weeks at a time. Each of these para chain groups would be focusing on a variety of topics ranging from decentralized finance [deFi] to investments and loans, as well as smart contract functionality. The next batch of para chain auctions will be launched on Dec. 23, this year. and the winners would be announced on March 11, 2022.

It is noteworthy to mention that Polkadot has been hosting parachain slot auctions since Nov. 1, 2021. So, Projects aiming to win a slot host crowd loans to raise DOT tokens and staked the received coins to bid on parachain slots. The first such parachain slot was won by decentralized finance (DeFi) platform Acala with Moonbeam, an Ethereum smart compatibility protocol holding the second slot.

Talking about interoperability, despite the rise of several public blockchains, sending tokens and data across chains poses challenges because every blockchain ecosystem is fragmented and the emerging interoperable bridges are generally considered risky due to their reliance on centralized processes like token wrapping. 

Polkadot’s Parachain mechanism

In order to address this interoperability issue, Polkadot‘s network executes cross-chain communication at the protocol level and secures Layer1 parachains through a process called shared security. Speaking more on the parachain model and the value they create in the Web3 domain, Creator Gavin Wood stated,

“The parachain model was created with the belief that the future of Web3 will involve many different types of blockchains working together. Just as the current version of the Internet caters to different needs, blockchains need to be able to provide a variety of services. Parachains solve this.”

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Bulls bring in Christmas spirit into the Dogecoin [DOGE] market

You are here: Home / News / Bulls bring in Christmas spirit into the Dogecoin [DOGE] market



With Christmas just days away, the crypto-verse was bringing in good news for all the crypto lovers. Meme coins like Dogecoin [DOGE] and Shiba Inu [SHIB] said better late than never as they traversed on to the bullish arena. Altcoins like Avalanche [AVAX] and Terra [LUNA] were running the show by bagging massive gains.

Dogecoin [DOGE] witnessed a pretty hard fall from the top 10. The meme coin, despite its ever-surging popularity, had to settle for the 12th spot. During press time, DOGE’s market cap was noted at $23.00 billion. Its rival, Shiba Inu was just below DOGE with a market cap of $17.53 billion. The battle between these assets has been on for the longest time. However, considering SHIB’s current state, the chances of DOGE remaining on top were more elevated.

The price of Dogecoin recorded a dainty surge of 1.99% over the previous 24-hours. The meme coin failed to amass major gains over the week. Therefore, the price of the coin was $0.172, at the time of writing.

Dogecoin [DOGE] one-day price chart on Binance

Bulls bring in Christmas spirit into the Dogecoin [DOGE] market 3

The one-day price chart of DOGE was registering the entry of the bull. The Parabolic SAR indicator laid out a dotted line below the price candles. The line further blocked the chances of DOGE dropping below its current price level. The Awesome Oscillator indicator was also exerting increased bullishness. The indicator affirmed this with the formation of strong green closing bars.

The Relative Strength Index [RSI] indicator pointed out a sellers’ market as the RSI marker sunk below the 50 median.

Additionally, meme coins got an earful from the Chairman of North Island, Glenn Hutchins, who urged the “disposal” of these assets. Appearing in a CNBC Squawk Box interview, he stated,

“We move into a situation where interest rates are increasing, easy money is turned off. [..] Dispose of the frothy end of the market meme stocks….”

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Paraguay’s Bitcoin [BTC] Bill Targets Mining and Trading

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Paraguay's Bitcoin [BTC] Bill Targets Mining and Trading


A highly anticipated bill seeking to regulate mining and trading in Bitcoin [BTC] and other crypto-assets in Paraguay finally gets the green signal from the country’s Senate as per a recent announcement. Revealing more about the same, Senator Fernando Silva Facetti, one of the co-authors of the bill, said on his official Twitter handle that the bill will be debated in Paraguay’s Chamber of Deputies in the year 2022.

According to the bill, the Industry and Commerce Secretariat will be overseeing crypto mining in the country, with the help of the Anti-Money Laundering Office and the National Securities Commission. In addition to that, the National Electricity Administration will be involved in the activity’s regulation. Interestingly, the cost of electricity in the South American nation is the lowest in the region costing a mere $0.05 per kilowatt-hour, according to Paraguayan Congressman Carlitos Rejala, who further added that nearly 100 percent of energy output originates from hydroelectric sources.

Earlier in July this year, in an interview with a leading media firm, Rejala gave an insight into the draft bill that was released then. The bill hinted at stronger regulatory control from the country’s regulators in terms of bitcoin mining, as well as providing safety to investors from enterprises that offer bitcoin services.

During that time, Rejala said,

“With this we want to welcome the innovation of cryptocurrencies in Paraguay to the world. This is the result of a very strong and arduous teamwork of many experts in the field, both local and foreign.”

Bitcoin nearing its end?

With BTC price has been laying low, academic Eswar Prasad of Cornell University went on to predict an apocalyptic picture of the king coin’s survivability in the near future. Emphasizing that ” bitcoin is not serving well as a medium of exchange” owing to its high volatility and is environmentally destructive”, eventually leading users to look for other crypto-assets with enhanced use cases.

Well, not all is doom and gloom, in a recent survey conducted by CNBC revealed that a staggering 83% of millennial millionaires own cryptocurrencies and that they’re planning to add more in 2022 despite the ongoing price drawdown in the crypto market.

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Bitcoin may not last long: Cornell professor

You are here: Home / News / Bitcoin may not last long: Cornell professor



Bitcoin, the most beloved coin of the world, has been experiencing very inconsistent prices in the market. Through it all, it remains the most valued asset in the industry, it ranks as the No.1 cryptocurrency. At the time of writing, Bitcoin was priced at $46,541.09 and experienced a drop of 2.55% in the last 24 hours.

An economics professor at Cornell University and author of ‘The Future of Money: How the Digital Revolution is Transforming Currencies and Finance’ says that Bitcoin’s use of blockchain technology is not very efficient and that the asset itself may not last long.

The real legacy of Bitcoin is not the cryptocurrency itself, but blockchain technology

Eswar Prasad, senior professor of international trade policy at Cornell University, told CNBC in a recent interview that Bitcoin hasn’t used blockchain technology in a very efficient way. He also states that there are many other steady coins, that have used blockchain far more decisively.

According to Prasad, the world’s largest cryptocurrency hasn’t been serving well as a medium of exchange and it is not going to have any elemental value except for what investors feel,

“Cryptos have become purely speculative assets”

Furthermore, he adds that this cryptocurrency has a validation mechanism that ostensibly destroys the environment and it doesn’t calibrate very well. It is true that the said coin’s carbon footprint is extremely massive and that it is bigger than the whole of New Zealand. Cambridge University researchers say that this cryptocurrency consumes more energy than the entire annual energy consumption of the Netherlands.

Over the years, the crypto market has seen the rise of gobs of other altcoins that have been stable in terms of price and consume a subjacent amount of energy in comparison to BTC.

Professor Prasad stated that the promise of Decentralized Finance(DeFi) using blockchain technology is real. He believes that blockchain technology, the primitive automation of cryptocurrencies, will be radically revamped magnificently in the ways of transactions in our daily lives. Blockchain technology is the future, it has already brought about changes in our central financial ways leaving everyone to wonder what it holds in the future.

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Delta Just Brought Back 1 of the Best Things that Disappeared During the Pandemic

You probably noticed that air travel has looked different over the past two years. That’s not surprising–airlines have had to figure out the best way to keep people flying, while also keeping them safe. Some of the changes were obvious. Travelers are required to wear masks in airports and onboard airplanes. Airlines have taken additional steps to clean planes between flights. 

Some of the changes were welcome. Most major airlines, for example, stopped charging customers to make changes to their reservation–or to cancel their flight altogether. And most airlines took the step of blocking middle seats as an attempt at social distancing. 

On the other hand, some of the changes were less popular, like cutting back on food and beverage services. Airline food has never been anything to get excited about, but on a long flight, it’s at least something to look forward to. The rationale, I suppose, was to minimize the amount of contact between passengers and crew whenever possible.

I’ve flown a dozen or so times since August of last year, almost entirely on Delta Air Lines, and I’ve seen firsthand how the airline has adapted and evolved over the past 18 months. One of the things that went away during the pandemic was something called “Job Well Done” certificates. These were certificates the airline sent to its higher-tier frequent flyers who could give them to an employee as recognition for their, well, job well done. 

If, for example, a flight attendant or gate agent went out of their way to deliver exceptional service, you could give them one as a token of appreciation. The employee can then use them for different rewards. 

Delta never formally said it was stopping the program. Instead, it seems like it paused the program last year and never sent out new certificates with the packets it sends Platinum and Diamond elite members of its frequent flyer program. Whether it was to discourage contact between travelers and staff, or if it was a way to cut what would seem to be a rather minor expense, the certificates never showed up.

Now, however, they’re back. I got a set just this week, and it’s one of the best things to return. 

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The certificates arrived in the mail with a letter that said, in part:

The Job Well Done program allows customers to recognize Delta people who go above and beyond; we all truly appreciate it when you take the time to tell them. When you’ve engaged with an employee who provided exceptional service, please fill out a Job Well Done certificate and deliver it to them.

When I say that these certificates are one of the best things that sadly disappeared from Delta during the pandemic, I know that might seem counterintuitive. Certainly, things that directly affect the level of service you receive on the plane would seem far more important than something you might give to someone else, but I think there’s a really valuable lesson here. 

What is so interesting about these pieces of paper is how much customers love them. I mean, obviously, employees like to be rewarded for doing a great job, so you’d expect they’d be big fans of customers handing them a JWD certificate. 

The unexpected thing is how much customers love them too. Every frequent traveler I know looks forward to receiving a set, which seems strange since it’s something meant to give away. 

There’s a reason for that, however. I think it’s because people who travel frequently understand how hard flight attendants, reservation agents, gate agents, and everyone else involved work to get them where they’re going. For Delta, its Platinum and Diamond members are arguably its most valuable customers. They also happen to be the ones that spend the most time with Delta’s employees. 

Plus, people love being able to show appreciation for employees who go above and beyond and do a great job. And, since each medallion member only receives four certificates, they are rare. That makes them even more valuable. 

The lesson here is that the best thing you can do to take care of your customers is to take care of your people. You can’t possibly know all of the things they do on a daily basis to take care of your customers. You can’t possibly know all of the ways they go out of their way to deliver a great experience but those customers know.

Actually, I take that back–one of the best things you can do is invite your customers to help you take care of your employees. 

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3 Leading Healthcare Stocks to Buy Now

Healthcare Stock Standouts In Focus

It’s been difficult for investors to trust most areas of the market lately during a very volatile period of trading, yet there are still some sectors that have been holding up well. For example, healthcare stocks have been a bright spot amidst market weakness and could be some of the better performers as we head into 2022. This sector is always worth a look from long-term investors, as the healthcare industry accounts for more than 10% of the GDP of most developed countries and should follow a nice growth trajectory over the next decade.

These stocks are also very attractive thanks to their defensive qualities and their dividends, which could be a big reason why so many are catching a bid in the current market environment. If you’re interested in some of the leading healthcare stocks to buy now, keep reading below for an overview of 3 standouts. contributor/ – MarketBeat

Eli Lilly And Company (NYSE:LLY)

First up is Eli Lilly, a major player in the pharmaceutical industry and one of the top picks to consider in the healthcare sector at this time. The company focuses on developing and manufacturing therapies to treat pain, diabetes, cancer, and neurodegenerative diseases and recently hosted an impressive investor day that sent shares soaring to new highs. What really stood out during the event was the fact that Eli Lilly boosted its full-year revenue guidance to $28-$28.3 billion from $27.2-$27.6 billion and referenced strong growth potential and a robust drug pipeline.

The company’s breast cancer drug Verzenio could be a massive winner over the long term, and the Alzheimer’s drug donanemab might gain approval in 2022 and lead to another big revenue stream. Eli Lilly also has an important product that is being used to combat the global pandemic, as its COVID-19 antibodies can help to treat mild to moderate symptoms of the virus. The company expects revenue of $2.1 billion in 2021 from its COVID-19 antibodies and could see additional top-line growth from the treatment next year as new variants continue to spread. The bottom line here is that Eli Lilly is a great buy-the-dip candidate in the healthcare sector given its impressive pipeline, decent dividend, and strong earnings guidance.

Johnson & Johnson (NYSE:JNJ)

While Johnson & Johnson is certainly a healthcare company that has faced its fair share of controversies in recent times, it’s still one of the leading stocks to consider in the sector. The company has created a true healthcare empire, with three divisions including pharmaceutical, medical devices and diagnostics, and consumer. This diverse business model has helped the company become a free cash flow generating machine, which in turn has allowed Johnson & Johnson to grow its dividend for 59 consecutive years. That type of consistency is rare in today’s market, and a 2.45% dividend yield is certainly appealing given inflation concerns.

Investors should also be interested in the fact that Johnson & Johnson will be splitting into two publicly traded companies, one for its consumer products division and one for its pharmaceutical and medical device division. According to the company’s CEO Alex Gorsky, the strategic move “is the best way to accelerate our efforts to serve patients, consumers, and healthcare professionals, create opportunities for our talented global team, drive profitable growth, and—most importantly—improve healthcare outcomes for people around the world.” Adding shares of this healthcare giant prior to the split-up might be a good idea, as investors will likely end up with two global leaders that are each able to operate more effectively after the move takes place.

CVS Health Corporation (NYSE:CVS)

With healthcare in the spotlight throughout the global pandemic, it makes a lot of sense to consider adding shares of the largest pharmacy health care provider in the United States, CVS Health Corporation. The company has been making some major moves to improve its long-term growth prospects, and it appears that investors are really starting to notice given that the stock is trading at 52-week highs. Notably, the company’s HealthHUB concept could be a big growth driver, as these are remodeled stores that have expanded services and offerings. The goal is to help patients conveniently and affordably manage chronic health conditions with these remodeled stores, and there should be over 1000 operational HealthHub stores by the end of the year.

CVS Health is also worth a look at this time after the company recently announced that it is raising its annual dividend payment by 10% to $2.20 and planning to buy back $10 billion in shares next year. This marks the first instance of a dividend increase or a share repurchase program since 2017, which tells investors that the company is certainly heading in the right direction. Finally, the fact that the company also boosted its full-year earnings forecast is yet another reason to consider adding shares at this time.

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3 Great Stocks to Buy for 2022 and Hold for Years

The S&P 500 has climbed roughly 25% in the past year, with the Nasdaq up 19%. The benchmark index currently hovers around 2.5% off its recent records, while the teach-heavy index is about 6% off the pace. The recent wave of selling and volatility that began on Black Friday could continue into the early days of 2022, as Wall Street assesses the Fed’s updated outlook and possible disruptions from the latest covid variant.  

– Zacks

The central bank said earlier this week that it plans to complete tapering in March, cutting its timetable from June, as it winds down its stimulus-focus bond purchases. Wall Street was more focused on Jay Powell and the Fed’s updated outlook for interest rate hikes amid nearly 40-year high inflation.

The Fed expects they will start to lift rates in the second half of 2022, with three hikes projected next year and three more in 2023. The guidance gives Powell and his peers more time to see how the economy is performing, with hikes only truly likely once there are stronger feeling the pandemic is fully behind us, or if rising prices get too out of control.  

The near-term economic uncertainty is clear. Yet, it doesn’t appear the political will is there for another round of lockdowns in the U.S. It is also worth remembering that the two most important factors that drive stock prices over the long haul, earnings and interest rates, continue to flash bullish signals.

For instance, even if the Fed started to lift its core rate sooner than projected, it will take some time to get to levels that make stocks look unattractive. The 10-year U.S. Treasury has rarely and barely moved above 3% since the financial crisis and if rates were pushed back up to the 4% and 5% levels of the 2000s, U.S. debt servicing costs turn far more daunting.

Plus, U.S. bonds, even at their current levels, with the 10-year at 1.4%, are far more appealing compared to near the zero or even negative rates in other major economies such as Germany or Japan. And the S&P 500 earnings and margin outlook for 2022 and 2023 remains historically impressive (also read: Making Sense of Evolving Earnings Estimates).

Circling back to the market, the strength and massive impact of mega-cap technology stocks have covered up the fact that many one-time covid high-flyers have already given up a year’s worth of gains to trade at new 52-week lows in late December. Cathie Wood’s widely-popular ARK Innovation ETF (ARKK), which is full of growth names from Tesla to Roku, is trading around where it was before the 2020 election and down 40% from its February 2021 peaks—though it popped 6% Friday.

This appears rather bullish for 2022 and beyond since Wall Street already chopped down and greatly recalibrated valuations for many growth names that soared out of control off the covid lows. Other far more stable names have also been caught in the selling, as Wall Street takes profits.

Therefore, now appears to be a solid time for long-term investors to consider buying strong stocks at discounts for 2022 and beyond…

Zacks Investment ResearchImage Source: Zacks Investment Research

Align Technology, Inc. ALGN

Align’s Invisalign system changed the orthodontics industry forever. Its clear aligners are true alternatives to traditional metal braces that have continued to grow at a rapid pace since Align’s founding in the late 1990s. Align’s innovation and success spurred other clear aligner firms to enter the market from SmileDirectClub to Candid. Despite the competition, Algin has remained the dominant force in the space and is poised to continue its reign.

Align offers people the ability to straighten their teeth and correct other orthodontics-related issues in a far less visible and clunky fashion, most often at far more affordable prices. ALGN’s business model also includes tons of technology, from digital teeth scanners and beyond, which is part of its expanding end-to-end solutions.

Wall Street and patients love that Align works hand-in-hand with dentists and orthodontists who digitally scan a patient’s teeth in person and work with them through the entire process. Meanwhile, many of its competitors committed to an e-commerce-focused approach. Align is also expanding its reach both internationally and in the teenage demographic, as it successfully attracts more people who might have otherwise used traditional metal braces.

Zacks Investment ResearchImage Source: Zacks Investment Research

Align had helped treat 11.6 million patients by the end of Q3. The quarter also saw it top our estimates, with revenue up 38% and teen volume at record highs. Zacks estimates call for its FY21 to soar 60% to $3.9 billion, with FY22 projected to come in 21% higher to $4.77 billion. These estimates follow a five-year streak of 25% average sales growth—dragged down by +3% in covid-hit 2020. Meanwhile, its adjusted earnings are projected to skyrocket 111% this year and then another 21% in FY22.

Align has crushed our bottom-line estimates in the trailing four quarters and its FY21 and FY22 consensus estimates have gone up since its Q3 release. ALGN, which lands a Zacks Rank #3 (Hold) right now, has improved its balance sheet in the last year and its continually increased its stock buyback program. Plus, eight of the nine brokerage recommendations Zacks has are “Strong Buys.”

Align shares have soared 500% over the last five years, with its run over the past decade far more impressive—up 2,400%. It’s cooled off a bit more recently and closed regular hours Friday about 15% below its September highs and is now sitting around where it was in February. ALGN also hovers well under neutral RSI levels at 41 and it trades at a discount to its own three-year median in terms of forward 12-month earnings.

Salesforce CRM

Salesforce beat Q3 FY22 estimates on November 30. Still, CRM, which had been trending downward heading into the report, tumbled on lower-than-projected near-term guidance. Wall Street also didn’t appear to love the appointment of new co-CEO Bret Taylor—who was COO since 2019—alongside Marc Benioff. The move returned the company to the co-chief executive structure it operated under for around two years until Keith Block step down in early 2020.

Salesforce shares hover about 20% below their early November records and beneath where they were in August 2020. Better yet, CRM’s Zacks consensus price target represents 27% upside vs. its current price. Buyers have also steeped in twice in the last several weeks to prevent CRM from falling below its 200-day moving average and the stock hovers right near oversold RSI levels (30 or under) at 34.

Zacks Investment ResearchImage Source: Zacks Investment Research

These are rather attractive levels considering Salesforce’s standing in a huge growth industry that becomes more important by the day. Salesforce and its various subscription-based business software support sales, marketing, commerce, customer and client engagement, analytics, app development, and much more.

Salesforce is also set to play an even larger role in the business and enterprise software world via two major acquisitions in the last few years. It bought Tableau in 2019 to improve its data-analytics side and it completed its $28 billion Slack deal in the summer to help it stand out in the crowded non-email communication world. And CRM’s sales have soared between 25% and 30% in the last five years.

Looking ahead, Zacks estimates call for Salesforce’s revenue to climb 24% this year and another 20% in its FY23 to $32 billion. Plus, its FY22 and FY23 Zacks consensus EPS estimates have popped since its report to help CRM land a Zacks Rank #1 (Strong Buy) right now.

CRM has crushed our EPS estimates by an average of 44% in the last four periods. And 24 of the 28 brokerage recommendations Zacks has for Salesforce right now are “Strong Buys,” with nothing below a “Hold.”

Garmin Ltd. GRMN

Garmin was at the forefront of the modern consumer-focused GPS movement. Today, its in-car navigation systems, fitness wearables, smartwatches, and more are staples in our connected world. Consumers want to track everything from their steps and heart rates to elevation climbed. Garmin’s Fitness and Outdoor segments are by far its two largest top-line contributors.

Along with its everyday consumer electronics, Garmin sells high-end fish finders, advanced radars and systems for boats and airplanes, and even sci-fi sounding tech for flying taxis. Its diverse and compelling offerings have helped GRMN post five-straight years of revenue growth, with sales up 11.4% in 2020.

Most recently, Garmin beat our Q3 earnings and revenues estimates at the end of October. Peeking ahead, Zacks estimates call for GRMN’s fiscal 2021 sales to climb 18.4% to $4.96 billion, with FY22 set to pop another 7% higher. Meanwhile, its adjusted EPS figures are expected to jump by 10.5% and 9.4%, respectively.

Zacks Investment ResearchImage Source: Zacks Investment Research

Garmin’s stock price fell after its Q3 release on the back of a slightly subdued outlook for 2022. GRMN is now down 27% from its late-August records at $132 a share and it’s approaching oversold RSI levels once again at 34. Despite the pullback, Garmin has matched the broader Zacks tech sector over the past five years, up 170%. And GRMN, which lands a Zacks Ranks #3 (Hold) right now, has crushed our bottom-line estimates by an average of 27% in the trailing four periods.

Garmin’s recent fall has recalibrated its valuation, with it trading at a discount to its own three-year median and 20% below its industry’s average at 21.7X forward 12-month earnings. Better still, GRMN is now trading right near year-long lows and beneath where it was prior to the initial covid selloff.  

Along with a possibly attractive entry point, Garmin management runs an extremely financially sturdy operation, with no debt on the books and $3.2 billion in cash and marketable securities, alongside $7.6 billion in total assets vs. $1.7 in liabilities. And its 2% dividend yield tops the 30-year U.S. Treasury and blows away the S&P 500 average.

Bitcoin, Like the Internet Itself, Could Change Everything

Blockchain and cryptocurrency has sparked one of the most exciting discussion topics of a generation. Some call it the “Internet of Money” and predict it could change the way money works forever. If true, it could do to banks what Netflix did to Blockbuster and Amazon did to Sears. Experts agree we’re still in the early stages of this technology, and as it grows, it will create several investing opportunities.

Zacks’ has just revealed 3 companies that can help investors capitalize on the explosive profit potential of Bitcoin and the other cryptocurrencies with significantly less volatility than buying them directly. 

See 3 crypto-related stocks now >>

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report


Garmin Ltd. (GRMN): Free Stock Analysis Report, inc. (CRM): Free Stock Analysis Report


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Mexico is consolidated as the main entrepreneurial destination

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

With a ceremony that took place for the first time at the Azteca Stadium, the 15th edition of the Endeavor Gala managed to bring together more than 1,000 entrepreneurs and stakeholders aligned with the growth of Mexico as the capital of entrepreneurship. In recent years and with the milestone of six unicorns registered in the country, Mexico has managed to establish itself as a true entrepreneurial hub that contributes to the development of various industries, generating a positive impact on the LATAM region worldwide.


The list of winners this year represents a true pride for Mexico. The Endeavor 2021 Gala honored Sergio Rosengaus, co-founder of KIO Networks and Chairman of the Board of Directors of Endeavor 2016-2020, with the “Work of Counselor” Award; Sergio ” Checo ” Pérez with the ” Mexican Pride ” Award; and Daniel Vogel and Pablo González, founders of Bitso (Mexican unicorn in 2021), with the “Entrepreneur of the Year” Award.

The Endeavor Gala is the event that celebrates the female and male entrepreneurs who are transforming Mexico. Next year will be a memorable year for this ecosystem of entrepreneurs, which will celebrate 20 years of experience in the country supporting different initiatives, and which has been a pioneer in opening the conversation about the importance of entrepreneurship in the country, for the growth of a nation. .

We are very proud that, after 20 years of uninterrupted work by Endeavor in Mexico, today we can reap what we have built and see the fruits of this work reflected in a concrete way .

Vincent Speranza, General Director of Endeavor Mexico.

“Our mission is to promote the transforming gene and provide the necessary conditions for entrepreneurs from all over the world to find in our country a place to make their dreams come true,” he added.

254 Endeavor entrepreneurs

During these two decades, between 2002 and 2021, Endeavor has selected 254 Endeavor Entrepreneurs in Mexico, a figure that represents 168 companies. Despite the 2020 crisis, these companies managed to generate sales of 32,712 million Mexican pesos, and more than 26,792 direct jobs . With the boost and recovery of entrepreneurs, sales in 2021 are projected to reach 40,000 million Mexican pesos (2 trillion dollars) and add more than 32,656 direct jobs and thousands of additional indirect ones.

Photo: Courtesy Endeavor

The first Mexican unicorn

2020 has been a historic year for Mexico, registering the birth of the first Mexican unicorn: Kavak. But in addition, in less than a year that milestone was enhanced with the appearance of new unicorns in the country, which today reach a total of six, of which three are Endeavor Entrepreneurs ( Kavak, Clip, Bitso ) and one of them candidate in the selection process (Clara). Together, the value of these unicorns exceeds 16 billion dollars and between them they have managed to raise more than 50% of the capital in the last 10 years (3.3 billion), with Kavak being the private company with the highest value in LATAM.

The birth of the first Mexican unicorn in 2020 is no coincidence: Endeavor has been preparing the fertile ground for this for two decades and it is a pride and joy for this leading network of entrepreneurs to be reaping the fruits of what has been sown during these 20 years.

This year, in Mexico the historical figure of 3.4 trillion dollars of capital raised by entrepreneurs was reached, which is equivalent to all the capital raised from 2010 to 2020 and which represents a record growth speed of 10 months for 10 years. The sectors that have benefited the most from this growth have been Fintech and eCommerce .

Photo: Bitso Founders. Courtesy Endeavor.

The importance of migrants in the world of entrepreneurship

Endeavor highlights and celebrates the importance of migrants in the world of entrepreneurship. Within the more developed entrepreneurship ecosystems such as Silicon Valley and New York, migrants make up 60% and 40% of the workforce, respectively. In Mexico City, meanwhile, foreigners represent 31% of all companies in the technology sector that have raised capital through institutional funds.

Foreign entrepreneurs positively impact the labor market in Mexico City and the rest of the country by generating wealth through quality jobs and attracting capital and income to Mexico. According to data from Endeavor Intelligence, these companies contribute nearly 10,000 direct jobs and have attracted nearly $ 2 billion of capital from primarily abroad.

Mexico has become the number one destination at the regional level to expand operations, followed distantly by Colombia and Brazil, being the country that captures the most entrepreneurs, as a gateway to the United States and LATAM. The Endeavor Gala celebrates this Mexican landmark with true pride.

All honorees at the 2021 Endeavor Gala: Mexican pride

In addition to the awards ” Labor of Counselor ”, ” Mexican Pride ” and ” Entrepreneur of the Year ”, this year received the recognition ” Welcome to Mexico ” recognition for those entrepreneurs who decided to expand their operations reaching our country to contribute to economic growth through the generation of wealth and social change: Amr Shady (Tribal); Sergio Furio (Creditas); Francisco Sandoval (YOM); Victor Knewitz and Cassio Bobsin (Zenvia); Serhat Soyuerel l (Insider); Diego Olcese (Crehana); Sergio Casaretto and Aldo Casaretto (Crepier); Martin Schrimpff (Kocomo), and Federico Malek (Wonder Brands).

For its part, the recognition of the Generation of Entrepreneurs, who represents those who went through the rigorous selection process of Endeavor at the international level to be part of this network of high-impact entrepreneurs, went to: Courtney McColgan (Runa – 2019); Guillermo Elizondo and Gerardo Sáenz (Territorium – 2019); Bruno Ramos (Swap – 2019); Billy Rovzar and Fernando Rovzar (Lemon Studios – 2020); Javier Mata (Yalo – 2020); Ricardo Weder, Ricardo Martínez and Alejandro Sisniega (Jüsto – 2020); Alexis Patjane (99 minutes – 2020); Ángel Sahagún (albo – 2021), and Deepak Chugani and Sam Blackman (Nuvocargo – 2021).

Photo: Sergio Rosengaus, co-founder of KIO Networks. Courtesy Endeavor.

The celebration of the Endeavor Gala at the Azteca Stadium represents the celebration of women and men entrepreneurs for the economic, social and cultural growth of Mexico, fundamental pillars of Endeavor’s mission in our country.

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Avoid an identity crisis by getting to know your customers

In this competitive environment, marketers must understand which online devices and offline behaviors belong to a consumer and who that consumer is.

As the clock ticks closer to the disappearance of third-party cookies, marketers want to make sure they are reaching all their customers – the known and unknown. Will identity resolution be a smooth transition without third-party cookies?

Join experts from Redpoint Global, as they delve into how marketers will overcome the loss of third-party cookies and be able to learn even more about their customers.

Register today for “Avoid an Identity Crisis: Know Your Customers, Post Third-Party Cookies,” presented by Redpoint Global.

About The Author

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries.

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Do you need a marketing attribution and predictive analytics tool?

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line.

But deciding whether or not your company needs a marketing attribution and predictive analytics tool calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources.

Use the following questions to help you decide:

Know how your customers interact with your advertising today and into the future. Explore the platforms essential to predictive analytics and marketing attribution in the latest edition of this MarTech Intelligence Report.

Click here to download!

How do we currently manage our marketing campaigns? How many and what martech and ad tech systems are employed in executing campaigns? Is one the “master” or dominant system? Are they tied together in any way? How many and what channels do we typically deploy campaigns on? Depending on the complexity of your campaigns and the length of the typical purchase cycle you’re measuring, you may not need the advanced capabilities offered by a dedicated marketing attribution and predictive analytics solution.

How do we currently analyze success? Is there a central analytics solution? How flexible is the system? Are we able to arrive at insights that are actionable?

How would we use a marketing attribution and predictive analytics platform? What are the first problems that we would use it to solve?

Is your organization ready for a marketing attribution and predictive analytics platform? Do you have the staffing to use the tool to its full capacity or would you need to hire a data analyst or train an existing employee?

How will we define and benchmark the success of a marketing attribution and predictive analytics system?

Do we have management buy-in? You’ll be much more successful with a new tool if you have an ally in the C-suite who can advocate for you and advise on rolling it out across the company.

What is the total cost of ownership? Be sure to consider things like adding staff, training existing staff, any development costs for the integration.

Marketing attribution and predictive analytics: A snapshot

What it is. Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending. Platforms with predictive analytics capabilities also use data, statistical algorithms and machine learning to predict future outcomes based on historical data and scenario building.

Why it’s hot today. Many marketers know roughly half their media spend is wasted, but few are aware of which half that is. And with tight budgets due to the economic uncertainty brought about by the COVID-19 pandemic, companies are seeking to rid themselves of waste.

Attribution challenges. Buyers are using more channels and devices in their purchase journeys than ever before. The lack of attributive modeling and analytics makes it even more difficult to help them along the way.

Marketers continuing to use traditional channels find this challenge magnified. The advent of digital privacy regulations has also led to the disappearance of third-party cookies, one of marketers’ most useful data sources.

Marketing attribution and predictive analytics platforms can help marketers tackle these challenges. They give professionals more information about their buyers and help them get a better handle on the issue of budget waste.

Read Next: What do marketing attribution and predictive analytics tools do?

About The Author

Pamela Parker is Research Director at Third Door Media’s Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She’s a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master’s degree in journalism from Columbia University.

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