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Good morning, Marketers, and are one-on-one meetings back?
I wrote yesterday about the palpable trepidation surrounding Salesforce’s brave attempt to hold a one-day conference at New York’s Javits Center this week (at time of writing, it’s still scheduled). But dealing with one-on-one or two-on-one meetings seems a lot simpler.
Of course, it does mean a degree of trust about vaccination; I haven’t — yet — been in a meeting where proof is demanded. Courtesy leads to everyone mumbling, “Of course, I’m vaccinated,” and “Me too.”
Those small scale meetings are starting to happen. For the first article below, I sat down over coffee in Manhattan with InMobi’s Marketing Cloud CEO. I recently had an in-person meeting scheduled with the founder of a major CDP (he had to cancel). This week I’m meeting with a noted CMO at her Manhattan office.
No, we’re not back to normal. But glimmers of normalcy are welcome.
The future of work: Global consultancy Publicis Sapient moves towards global remote working with “Work Your World,” a new policy that allows employees to work in any country where the group is present. Initially it allows this only up to six weeks per year. But are we headed towards nomadic workforces?
Quote of the day. “Marketing technology ≠ marketing strategy. Marketing technology can only scale marketing strategy. Trash in, trash out; if your campaign is crappy, it will just be crappy on a larger scale.” Sara McNamara, Senior Manager, Marketing Operations, Slack
About The Author
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.